About the Company
VIANA is an innovative and fast-growing platform (company) on a mission to provide top-quality Korean products to beauty professionals and skincare enthusiasts worldwide. As leaders in the ecommerce beauty industry we believe in the power of strong contents that is produced by our in-house media team. Our creative team with powerful content is boosting our business’ growth, keeping us steps ahead within the industry - VIANA is ready to provide whatever it takes to support your dream!
What is special about VIANA, among other things, is our culture. Our unique and diverse groups are working together towards one ultimate goal: To be the world's leading provider of high quality professional beauty products and the latest beauty trends. About the Role
With strong confidence in our products, Viana’s marketing team runs affiliate programs and in-house content production. We are now at the stage where we are looking for a marketing director who can provide overall direction and leadership to our current Viana marketing team and create a culture that inspires high performance and quality from the team. She or He will play as a key member in evaluating Viana’s current and future brand and building the appropriate strategies and structure.
Job Category : Marketing 마케팅
Job Title: E-commerce Marketing Director
Experience Level: Mid-level (up to 8 years) 5-8년 경력
Preferred Korean language proficiency: No preference 상관없음
Work location: On-location 현장근무 가능 - Gangnam, Seoul
Type of contract: Fulltime 정규직
Salary Range (monthly): KRW3,000,001 - 5,000,000 / 300 - 500만원
Develop marketing strategies, take overall responsibility for a marketing budget, and formulate clear and measurable key performance indicators
Develop and implement a cohesive marketing plan to enhance brand awareness
Set current and long-term goals for Viana’s marketing team - prioritize marketing projects and allocate resources accordingly
Create, monitor and improve the performance of each marketing channel to help maximize key performance indicators
Market analysis to identify challenges and opportunities for growth and forecast the business trend of the marketing department
Tracking competitors’ activities
Lead, develop and manage social media strategies and manage social media channels (Instagram, Facebook, etc.) to increase followers, engagement and new customers
Lead, develop and manage cohesive online marketing activities, print promotional materials, such as location signs, brochures, etc.
Works closely with the sales team to understand sales goals and to develop tailored marketing plans, execute and evaluate.
Prepare analysis of under-performing categories to discern trends, challenges and opportunities
Set and administer an annual marketing budget
Proven experience as a marketing manager/director, preferably in e-commerce business
Proven leadership skills
Strong international market knowledge and perspective along with a deep understanding of marketing landscape
Strong analytical skills with the ability to draw meaningful insights from the metrics to inform current and future strategies
Data-driven and creative, with the ability to balance the two to achieve maximum results
Full working proficiency in English
Excellent project management skills
Entrepreneurial and self-motivated collaborator with ability to manage multiple priorities in a fast-paced environment
Bachelor’s degree in marketing, business or related field
Marketing experience in beauty industry